Introducing Google Analytics 4: The Future of Measurement
As the world of digital analytics continues to evolve, Google Analytics 4 (GA4) is the latest iteration of the Google Analytics platform, offering enhanced features and capabilities that will revolutionize the way digital agencies measure their performance. On July 1, 2023, GA4 will become the only option for digital analytics measurement, replacing Universal Analytics (UA).
At Sun Digital Marketing, we believe in staying ahead of the curve. That’s why we’re proud to offer our clients the best of the best in digital analytics – and now it’s time to upgrade to Google Analytics 4.
Benefits of Upgrading to GA4
Google Analytics 4 offers a host of benefits that make it a must-have for digital agencies. Here are just a few of the features you can look forward to:
Supports Analytics for Both Mobile and Web
Unlike GA3, which only offered website data analysis, GA4 supports analytics for both mobile and web. This opens up a world of possibilities for digital agencies, allowing for a more comprehensive view of their customers’ behavior.
Improved Privacy Controls
GA4 incorporates cookieless measurement and behavioral and conversion modeling, giving users more control over their data. This makes it easier to comply with data privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Easier to Follow a Visitor’s Journey
GA4 eliminates the need for a separate User-ID reporting view and makes it easier to follow a visitor’s journey without implementing Google Tag Manager. This provides a more comprehensive view of visitor behavior across web and app, allowing digital agencies to better understand their customers.
Combines Web and App Data in the Same Property
By combining web and app data in the same property, GA4 makes it easier to track and compare pageview metrics. This gives digital agencies more insight into their customers’ behavior, allowing them to better optimize their campaigns and strategies.
Universal Analytics No Longer Receives Updates
Universal Analytics will no longer receive updates or improvements, so now is the time to make the switch to GA4. Upgrading will give you access to improved machine learning features, actionable reporting, and new integrations that will help you adapt to the ever-changing privacy and technology landscapes.
Get Started with Google Analytics 4 Today
At Sun Digital Marketing, we’re committed to helping our clients stay ahead of the curve. That’s why we’re proud to offer our clients the best of the best in digital analytics – and now it’s time to upgrade to Google Analytics 4. Don’t wait until the last minute – switch to GA4 before July 2023 to ensure a smooth transition.
Ready to get started? Call us today at (954) 876-4242 and we’ll walk you through the process of upgrading to Google Analytics 4. Take advantage of all the features and benefits GA4 has to offer – it’s the future of measurement and the time to upgrade is now.